#THECRAFT: 6 Things Artists Need to Know About Social Media

Art, Articles, Essays, Non-Fiction

By: Steven Underwood

What’s Güd?

A lot of you guys have been asking me for advice on this pro-art thing so I decided why not turn this into a series?

Today, we will be covering social media in this steadily rising landscape. All artists know that exposure is important, but how to use it is kind of a hit-or-miss. What’s SEO? Are metrics important? Should I have a high follower count?

Read sweet babies. Let me guide you.

  1. Twitter vs. Instagram: social media platforms are as diverse as they are specific in execution. The main question artists ask is what they should be on? Maybe you know you should be on social media, but you’ve heard conflicting success stories about both. Essentially, it’s important to look at these mediums for what they prioritize. Writers have gained a lot of success on Twitter due to its idea and written based format; careers are literally defined based on how successful your thoughts are and that’s why it’s so important to apply this to your work. Instagram is far more visual. Just think about it, we’ve all heard the term IG model before, not Twitter Model. Brands and clients pay more attention to what they can see on a platform designed to make what you see better! Graphic designers should pay special heed to this, but not too much. Twitter has a need for Design as a form of meme generation and gif processing. I hear the older folk asking “What about Facebook?” Eh… Facebook as a brand is good for getting news out, or posting updates, but you can get better reach with these other two. It has a use, but as a support to these other two formats.
  2. Network Groups: Networking is 80% of the job. If you don’t know anyone, you won’t get far– no matter your talent. In writing, this means you should be hunting for the DM group chat on Twitter and doing whatever you can to stand out and participate. This includes online Forums and FB groups. Keep your name in their mouthes and betaread! Giving criticism and doing reviews for other writers will not only get your name out, but that translates into more Social Media advocacy. Followers are closely watched by publications. They matter! What matters more is if your posts are being shared by others who might have a larger network than you, or if you’re interacting with someone who has a better standing socially. This doesn’t mean be fake, or lie about what you review, but authentically these people share the same passion you do. The rest is simple to iron out. Visual Artists on IG should go to Meet-Ups, and frequent groupchats as well. Also, don’t be afraid to spam!
  3. Metrics/Avoid Purchasing Followers: This is a big one, and it isn’t top priority because now most people know its bad. Essentially, your follower count is only as good as a Thesis statement in an essay: it’s vital, but not as good as your body paragraph. Metrics are fat superior. For Example, my twitter account @Blaqueword, boasts a pretty 1k in followers, pretty average. However, my impressions range into the 40,000s. How? My followers are frequent and avid users and my tweets “go in”. Basically, more of my followers interact and share my content AND they have a larger follower count than me (boasting 100 active followers with a blue check mark works out soooo well). As long as I use this, my posts and shares will always guarantee me an upward trajectory! However, purchasing followers works out worse for you. If your followers are all not interacting, clients/brands will notice and hold it against you. It makes you a creative catfish. Sure, they should be interested in you because they like your work, but that’s not a good bottomline. They want someone who can guarantee sells or interest. You just don’t. Organically generating followers always works out.
  4. Scheduled Posts: This is probably the most difficult feat. Staying on top of your social media is important and draining. Sometimes, there just isn’t enough hours in a day. Well, not postinf frequently enough in one day can drastically harm your impressions and therefore your metrics. If every 10,000 impressions gets you 2 followers and they afford you 300 bonus impressions with whether they like/share your posts, you miss out on a lot of potential reach. But, being online limits how much art you actually get to do. Ergo, scheduling. For @Blaqueword, I use Hootsuite. It allows me to not only schedule posts, but knowing my analytics, I can better understand what I should be posting about via knowing my audience. CMS (Content Management Systems) is an important factor in all of this. Know your tools of your craft (or pay someone else to).
  5. Analytics: SMM or Social Media Marketing is all about knowing what your numbers are. This is categorized in so much. For instance, my IG: @Blaqueword holds a humble amount of followers. However, I can increase my range of likes and follows by applying posts at the time specific audience members interact. Most of my followers are from Columbus, OH and like Culturally mindful content on Fridays at 9 PM. So, I post those things at the exact time AND include hashtags to appeal to those groups! Starting off, this is difficult and requires a lot of base-setting. You’ll end up using random hashtags just to see which stick and which do not, but it is a necessary step, so if you’re self-concious about a step, feel free to delete and try again. After all, if you failed that means no one saw, right? (Wrong, god and Beyoncé saw, but they forgive you)
  6. Hire a Writer: Not a self-plug, though I do run several Social Media accounts for brands at a retainer fee. You need to know your medium well enough to pull this off and most of it involves proper writing technique. Writers thrive on social media because we can coordinate our thoughts for the platforms. If you can’t, it’s going to take a lot of footwork to get Followers to fall in. And, honestly, that means you’re depending solely on luck. Don’t do that. If you are incapable of reading trends and knowing what to say at the moment, you probably won’t get a tweet that sticks like grits. Take it from me, a man with 7 viral tweets under his belt, knowing when to say the right combination of words is key!

If this all sounds very business-like, welcome to Art: it’s 60% business. You just got to know how to play it to your advantage. If

Any more questions? Comment! I’m happy to answer.

Steven Underwood (@Blaqueword) is a writer from Columbus, Ohio, where he reigns supreme as the original Urban Bohemian. He received his Bachelor’s in English: Creative Writing and now wanders fiction shelves employing his academic powers to investigate where it says exactly that Black kids can’t be wizards.

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#INSPIRE: LOVE FOR GQ

#TRENDSETTER, Articles, Non-Fiction

“I want to be an authentic, unapologetic warrior for black culture and the culture of the street and how it moves. My thing is most importantly to change the narrative of the black race. I can’t relate to anything that isn’t about that.” — Love, formerly Sean Diddy Combs, for GQ April 2018.

Here are a few of my favorite pictures from his shoot. Got any favorites? Comment below!

#DEADPOOL: DONALD GLOVER LEAKS FANTASTIC ‘DEADPOOL’ SCRIPT VIA TWITTER

#TRENDSETTER, Articles, Culture

By: Steven Underwood

“For the record: I wasn’t too busy to work on Deadpool.” Tweeted Donald Glover, moments before dropping a 14 thread false pilot episode, featuring topical jokes such as Sanaa Lathan biting Beyoncé’s and Tekashi69’s (lack of) rap skills. This BOMB dropped just after Glover and his brother parted ways with the Deadpool animated series, where “differences” in creativity were cited. (Pictures below).

After reviewing the script, Glover stated that it was likely his “different” approach that scared away the prospectively lucrative deal.

By different, I of course mean Black.

What do you think? Do you agree Sanaa Lathan bit Beyoncé’s face? Where do you imagine Gambino’s series fitting in? Comment below

#LISTEN: BLAQUEWORD’s SUNDAY SIT BACK PLAYLIST

Articles, Music

Sit back and enjoy a little vibe while you scroll through some more social media savagery.

//tools.applemusic.com/embed/v1/playlist/pl.u-11zBX83HKW2428?country=us

Like, Comment and Subscribe! Don’t forget to subscribe to our Patreon here for exclusive content every week!

#STYLEHITTER: Balenciaga’s ‘TRIPLE S’ Sneakers Are Just Expensive Sketchers

Fashion

So, how isn’t this whole “Sketchers are ugly and no one with self-respect over the age of 10 should be wearing them, except white suburban fathers and sex offenders” about class and elitism?

Balenciaga released what even GQ, the premiere magazine for men’s luxury fashion, called “ugly” and suddenly it is lit to rock something audaciously like this:

 

#NYFW: 5 Stages of Grief

Fashion

NYFW come and you ain’t go? Well, that’s on you love. I ain’t got tickets, but I do know the pain you going through.

First, it starts with the phase I like to call: REALITY. You look at that calendar and realize despite the promises you made last year, you did not in fact save or request tickets for Fashion week.


Second, you BARTER. You look through your contact list at every friend, family member, or Fashion blogger you met at an odd party you weren’t invited to but crashe dro network. No ones came through.


Third, You hunt. So now that you can’t finagle in by favors, you’re going to want to look for any and all ways to push through that Versace designed ceiling into the promised land. You get to searching for all off-brand Fashion week events. The ticket prices beat you back down to reality. You’re poor. You’re sad. You’re pathetic. 


Fourth, you break down in agony. How could you have forgotten? This is your fault and you know it. You don’t deserve Fashion Week. You are a churl, a peasant and this event is for the Fashion Gods. 

Your friends eye you like you’re trippin’. They’re concerned not for you but for their clout hitting numbers as low as Trump approval rating following four natural disasters in a row.


Finally, you ease on down. You sit and open your IPhone and settle down on some good ol’social media: where you can watch the highlights in peace. You promise yourself you will go next year.

Black Cat Blues

Art, Non-Fiction, Poetry

 

A Poem for the first day of Black History Month.

by Steven Underwood

 

***

The Black Graymalkin is never free;

Though liberated in city it appears to be;

Its leash, like thread, vanish in the eye;

But still held in chains till feline die.

 

Onyx Graymalkin, your roar is low,

If you are to speak, who would know?

Dense Graymalkin, you are meek,

Though your pelt is velvet, sleek.

Observant Graymalkin, you lurk in shade,

You hide from the daylight that whiteness made.

 

Black Graymalkin, are you me?

How cruel a society do you flee?

From whose ebony Pride are you bred?

From what dark skin do you shed?

 

Toil, Graymalkin, they will fear;

No love for loved ones you hold dear.

This world is black, dark like pitch;

And from your trouble this land grow rich.

Flee, Graymalkin, don’t you stray;

The present is black because you’re black all day.

 

Love with Hip-Hop

Art, Non-Fiction, Poetry

Hip-hop has the humanizing effect: it exists without gender, a body but is very definite and powerful human force. This is a poem regarding how I fell in love with hip-hop and all of its facets.

By Steven Underwood

The concrete jungle gave birth to the love of my life;

We met in my mama’s womb, I loved her on Monday mornings over the radio to the smell of fried potatoes and grits.

She be fickle, like the ether pounding her stereo speakers;

A chaotic rhythm: a smooth beat; the Deejay and the word-smith in her soul;

They explode together: unhinged.

She be quick-witted, the soles of her reeboks and Adidas changing course

And destination faster than anticipated.

I call her Hip, and she is the rhythm of the streets.

I kiss her, and she tastes like mid, tear drops, welfare cheese and too many broken promises.

Her voice sounds like the first crescendo of a Saturday night, like the last chime on a Sunday morning.

The concrete jungle gave birth to the love of my life;

We met on long car rides on a Philly Friday night, I loved him in prepubescent rages when rebellion filled my blood and constitution strengthened mine tongue.

He be beautifully savage, so mean when he just needs to be honest;

Sometimes I look him in the eye, and hear the legacy of a people burdened,

perturbed, bountied, bloodied and beaten.

He is my savage dissonance on a silent hill that bare witness to a macabre scenery;

I named him Hop, and he is the cold honesty, my thrilling passion.

He lashes with his tongue.

I kiss him, and he tastes like Hennessey, black-and-milds and too many repressions.

His voice is rough like a broken knuckle on a balled fist, like skin smacking the park mulch.

The concrete jungle gave birth to my best relationship;

We came together at the same time, but love each other different.

With him, I’m gentle, I hold him to my heart in a dark room where our anger can’t escape

Her, I’m rough, our electricity bounces off each block, like the lamp lights which guide us home.

Together, I’s become We’s,

You becomes a crew.

We hunt, love and kiss on the light of midnight;

We talk about what is new in the world,

We cry — we anguish over what is old.

We do our little dance to drums.

We mix these rhythms with something old too, something ancestral.

We like to make music to the conditions that built up our huts in this concrete jungle.

People are jealous of the sounds we make when we love together,

The wet, savage patter of our celebration.

They call us rap, and they are afraid of the primality of our songs.

We kiss, and it smell like how freedom feel; like the heartbreak of being just a friend;

She feel like the hot shower of a Candy Rain; She touches me in shapes of tic-tac-toe: all hugs and kisses. He feels the first steps of liberation; Our hearts collide; Our minds move into one synchronized beat; I twerk, she dabs; we become us — become a family, becoming individuals.

The concrete jungle gave me love.

I Should’ve Talked Black

Articles, Essays, Non-Fiction

First Published Here at Bananago Street:

An analysis on racial discourse in America.

By Steven Underwood

As a kindergartner, I came clamoring home to share with my mother a stark belief: I did not like white people. In my adolescent ignorance, I had forgotten my best friend Dylan, who was not only white, but shared my love of imagined worlds of magical wonder, which I still cling to, and true compassion, which has since brittled with age. My mom took the time to remind me of Dylan, to which I replied: “I don’t like white people, but I like him.” I’ve always felt that this was my first direct confrontation with race. Earlier, just shy of ten years old, I had been called a “Nigger” for the first time in my life. I, essentially, had been beaten with a weapon forged against me to prosper.

Of course, I had experienced racial micro-aggressions in my life. That one time, when I was six, when my mom had been arrested by the police because they said she “looked” like she had stolen her Purple Ford Taurus. This other time, when I was seven, when a boy’s father snatched one of my white classmates away from me on the playground in South Jersey and muttered about nappy hair under his breath. I was expected to be the most coordinated in basketball, the fastest in football, but the dumbest in my Reading and Math classes. Or, when my mother cradled me in her arms for the first time, and decided to change my name from the ethnically unique Alante to the more Eurocentric Steven.

In an unnecessary justification of my childhood assailant, I’d say the boy—that boy– was using words he hadn’t completely understood, as children do. He merely knew that this word was designed with malice, that he could hurt me using it. He’d been taught that he had the privilege to hurt others with this weapon, a belief that was reinforced by my teachers, all of whom were white, because when I neglected to properly defend myself, or my culture, with words or actions he was not chastised or reprimanded. Rather than taking up the duty to correct him, this boy would assume that he could always get away with certain hate speech because something in this world made it okay.

I reflect on this day, with the new adult ignorance I have acquired by a decade of wandering aimlessly through life pretending I know what I am doing, and realize that my mother had taken the opportunity to establish my bigotry as inherently wrong and something that should be punished. She took my words and used them against me to show how my hatred and bigotry could effect not just me in the long run, but those I love. She taught me to be ashamed of my prejudices.

My teacher, however, was trusted by parents and administrators to cater to help raise a child and did not ever do the same. Though this event may seem something so minor that an infraction is not necessary, we must understand that the systems of oppression within the country are in the subconscious, the things that we experience, and beliefs that are reinforced by context and action—or lack thereof. Early on, my teacher was offered a chance to discuss race but fled it and failed both of us.

Throughout those subsequent months, spanning a dozen more collied moon phases, my mother had realized I was developing into a black man. She took the time to set me aside and made it clear to me what that meant. Yes, she disclosed I would have to find my own meaning of blackness (which, I chose to define as passion for who I am and respect for those who sacrificed and built for me to be here today), but there was the customary topics of fears, concerns, and troubles that one of a similar background as mine might expect with this: Steven, in a situation with the police your life comes first, and what’s right comes second; Steven, not all of them have your best interest at heart and will pursue you with despite; and Steven, you will always have to try twice as hard to have half of what they have.

I did not believe her. I always remembered Dylan and the impact he had on my life and that I had equally been bullied by black kids as well as white. In my young life, I had experienced the troubles of blackness in this country and knew very well that there was something strange occurring. It was this same instinctual sense that told the children who was the parental favorite, though mom and dad often said they love you all equally. But, more importantly than the white friends I’ve gained in my classes, I had reasonable doubt to my mother’s feelings regarding race in this country.

My mother’s name is Tamara Fluellen. Even now, almost a whole foot smaller than me, she feels taller than me—roughly five feet of honey skin and beautiful weave taller than me. She was the only black person in Willingboro High School in Willingboro, New Jersey and therefore often faced ridicule by her white classmates– as the other. In one particular event, she told me of the day her male classmates attempted to attack her after school. There was a mob of them, but none of them faced punishment for attacking her. Tamara Fluellen had been a victim of a hate crime and had seen the hideousness of anti-blackness in this country. Someone who experienced this kind of hate, could not possibly speak without bias. Someone who was victim to this kind of pain, could not possible understand the good in others when lost in the cold and dark.

Unfortunately, at every possible turn, my mother was proven right. I recall my father once saying every time my mom was infallibly right about something she said as a moral, a heifer lost its spots. I am still worried about the amount of cows in this country who must be absolutely albino.

Blackness is not as celebrated in this country as it should be, at least not unless it is whitewashed and bastardized. Often, it is Cinderella trapped in the cellar. It is she who maintains the beauty and glory of a household built by her ancestry but doesn’t reap any of the benefits. It survives but does not live. It eats but is not nourished. I often find that I cannot talk about my blackness and how I enjoy or love it without someone chiming in that their whiteness is somehow in contrast or conflict with it. That my pride in who I am and my heritage is an attack on their culture.

In my late teens, I’d already learned that black culture was one of the most vital things in America. It is literally American culture, as American as baseball and the apple pie the slaves cooked. To be American, you are required to enjoy something that has either been influenced by or was directly associated with black culture. Music, art, fashion, all of it had its root in African-American influence but are not ever required to value it or its impact or even favor its people. You can always be white and wear cornrows and box braids, listen to rap music, wear African tribal prints or wear black face, but the same cannot be said for actual black people—who originated this culture. We witness an imbalance in privilege so severe that the privilege makes the other edgy and unique when worn in bastardization and appropriation. Yet, this is still often disregarded as myth. “We are all human, and human culture cannot be appropriated.” Or essentially “Cultural appropriation isn’t real.”

Often, when I say “Black Live Matter,” someone must always chime in with “All Lives Matter” and completely derail an entire conversation that could have been productive. When I enter settings that are designed to embrace black beauty in contrast to white beauty standards propagated for almost 500 years, someone must step in and say “White girls do it better.” They see these attempts for “pro-blackness” and see “anti-whiteness” because privilege dictates that anything that isn’t the normative is an attack—much like how pro-white was always supported by white supremacy.

At a distance, I can still sense the awkward shift of my peers in their skins when a discussion on the topic is started and to that I recall my teacher, in her seat, refusing to acknowledge the child who attacked me in class or those men who attacked my mother, all of who went justified in their bigotry. Worst, I recall my own attempts to undermine my mother’s experiences merely because I felt that her pain blinded her to some assumed truth of the world.

This stigma that pain devalues the argument of oppressed bodies needs to die. We must acknowledge that there is a system of privileges—simple things like knowing your life is valued, that justice is absolutely guaranteed, that you will appear non-threatening enough to avoid death, your opinion is always necessary and that anywhere you go you will be free of racial prosecution or othered– set up in this country and anyone who is a victim of it is not a credible advocate for change is harmful to growth. We judge that because they cannot be entirely logical in a situation that they are wrong. As if logical arguments have led to a safer, more pleasant world.

Some of the most valid changes in history have been established not on logic but on emotion. Slavery, in some lights, was in fact the most logical method of exploitation to develop America into a superpower in just under 200 years. However, the most sensible argument provided against it was based on emotion. “These people may look different, but they are human and they experience pain. Abusing them, and harming them, in these ways are wrong both religiously and philosophically”. So, why is it that we feel that we can disregard the pain of black bodies as a reasonable argument to openly acknowledge racial privilege and systems of oppression in this country especially in a discussion on social and societal reform based on race?

Members of the black community have a lot of things to say about this. In the safety of homes, churches, and barbershops—safe zones– we’ve accumulated a number of arguments regarding why we are disbelieved. One theory is that at the end of the day we still seem different on some base-level. So we’ve had those niches of African-Americans who changed themselves to appear more white appealing—non-black spouses for mixed raced children, shunning “black” music, art and culture to appeal to whiter worlds– but they still aren’t believed. Some suggest it has something to do with respectability politics. They think maybe, if they look credible that they will be believed. They peacock in their suits, ties, and clean shaven haircuts cleaned of black curls and naps. They aren’t believed either. Some look to logos for their arguments, and dig deep into calm, calculated answers with strong evidence. They definitely aren’t believed and are in fact often shunned as “preachy”.

An impasse has developed along with an answer: because white privilege in itself describes a system of privileges that is experienced on a micro and macro-level it becomes harder to empathize. When another person has to come up with convoluted analogies about how blackness is experienced in this country and how whiteness benefits, it only further justifies the existence of that said thing.

When someone says it hurt like a wound, you are able to sympathize to an experience of pain you’ve have earlier in your life. When someone says they were hurt by the death of a loved one, everyone understands this profound sense of loss. When someone experiences heartbreak, it is one of the easiest intangible emotions to recall mentally. On the other hand, when I say that I was hurt by being called a Nigger, a Coon, a Thug, or how cultural appropriation affects me emotionally and spiritually, I am forced to paint a picture to justify my emotions and forcefully invoke empathy. I am then also forced to access my credibility on this, and then I am challenged logically. I have to work twice as hard to access a basic human empathy that says believe that I am in pain, and know that you have the ability to end it with just your actions.

A discussion is necessary for many of these stigmas and problems to be adjusted. Systematic Oppression and White Privilege were all built and subsequently woven into the state of imperialized countries with the understanding that it is subconscious and silent yet still obvious. I can’t help but think about what would have happened if my teacher had told that childhood enemy of mine that using those words were wrong and how it would have affected him. In many ways, it justified my blossoming perspective of blackness in this country. There might actually be more cows with spots in this world, if people were willing to discuss race openly—and respectfully to those who are at risk—and consider the idea that maybe they are at an unfair advantage.